Marketing has not changed; only marketing platforms have. That is why the strategies and the approach need to change, but the core principles of marketing remain the same.
It is vital to note the following:
- Social Media is not marketing;
- Search Engines or Google is not marketing;
- Emails are not marketing;
- YouTube is not marketing;
These are marketing platforms and channels. They consist of the market or rather the audience which we are targeting. Marketing is done before you can even consider setting account for these platforms. That is what differentiates successful online marketing to unsuccessful digital marketing.